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Winning The Market

The best case scenario for an artist is to monetize their true fans directly. This is because artists would be able to:

• Make authentic music without being bound by business needs, labels or brand deals.
• Have ownership of their community. No dependance on third parties.
• Exit the “creator economy”.

In order to make this happen, solutions need to help artists to maximise the following function:

The most optimum solution will see low barrier to entry for artists, high retention and high switching costs.

Comparative Analysis

We are interested to survey the landscape of solutions that enable artists to monetize their fans directly. The following illustration depicts the sxene with respect to other solutions.

Market Landscape

Stakescription enables the sxene to offer the most optimum solution to artists causing low entry barrier, high retention and high switching costs.

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