Objective: Get fans and artists to love the app & community.
(Oct ‘22 - Apr ‘23)
| Milestones | Strategy |
|---|---|
| On-board users: | |
| • 20 artists | |
| • 600 fans | Existing network of artists who will bring their fans |
| Nail engagement & stakescription metrics: | |
| • 95% DAUs | |
| • 90% of DAUs stake ≥ INR 1000 for ≥3 months | |
| Obsessive execution: | |
| • Product focus | |
| • Talking to users | |
| • Quick iteration | |
| • Cultivating community | |
| Simulate token economics: | |
| • Token price action for different I & RR inputs | |
| • Projected artist earnings | |
| Launch to testnet and connect endpoints: | |
| • Token bonding curve contract | |
| • Funding contract | |
| • Connect inputs to app data |
Objective: Become India’s premier label for music artists.
(Apr ‘23 - Apr ‘24)
| Milestones | Strategy |
|---|---|
| On-board users: | |
| • 75 artists | |
| • 50 enablers | |
| • 100k fans | |
| xLabs: | |
| • 25% of seed raise allocated to build xLabs | |
| • YC for music artists | |
| • Fund production, artist development, PR, gigs, tours, content, management, etc. | |
| • Incentivize artists to bring their fans onto the app | |
| • Launch enabler marketplace | |
| Optimize stakescription & retention metrics: | |
| • Increase avg. stake value per fan | |
| • Increase avg. time staked | |
| Obsessive execution: | |
| • Product focus | |
| • Talking to users | |
| • Quick iteration | |
| • Cultivating community | |
| Finalize network economics: | |
| • Finalize I & RR inputs for various scenarios | |
| • Launch protocol and token to mainnet |
| Learn from data: • Hire Chief Economist and data scientist • Run learning models on various simulations of token bonding curve contract & funding contract |
(Apr ‘24 - TBD)
Objective: Scale user acquisition playbook to various geographies.
| Milestones | Strategy |
|---|---|
| TBD | TBD |
📌 Reach out at [email protected]
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